Client: Cartier Project: Textile installation Space: Flagship Store
Cartier's relationship with Mexico is a love story that dates back several decades, with characters like Maria Felix; therefore, being one of its oldest markets for over 40 years.
For the reopening of its new Flagship Store, the legendary jewelry firm founded in Paris in 1847 by Louis-François Cartier, commissioned us to design an installation that would embrace the roots of Mexico, aligning the affinities of contemporary design and the savoir-faire of the House of Cartier.
The outcome is Chichiní, an installation of metallic sculptural panels woven with natural fibers and ribbons made of woven cotton fabric and metallic thread.
The installation is inspired by the dance of the Guaguas (from the Totonaca Lakga [la-q'a] s.) from Papantla, Veracruz, Mexico, and the symbolic ritual that it accompanies. The Sun, as a generator of life, is represented as one of the most important gods, with its fundamental relationship with agriculture and the cardinal points.
The panels narrate metaphors through the abstraction of the dancers' sophisticated costumes and feathered headdresses, which show us another view of the sumptuousness, the craft, and the celebration.
Champagne
For the opening of their Flagship store, we designed a special edition packaging as part of the boutique experience that dialogued with the central piece Chichiní.
